Aug 29, 2024
Join John Golden and Saul Marquez as they discuss how to effectively use owned, earned, and paid media to boost your sales and close more deals. Discover key insights and practical tips to refine your digital...
Aug 29, 2024
Join John Golden as he interviews Mike Lander, who shares insights on how to view procurement as a strategic partner in the sales process. Learn how to engage procurement early, build long-term relationships, and leverage LinkedIn to connect with...
Aug 29, 2024
In this episode, Lee Heyward discusses the importance of authenticity in branding. She offers practical advice on aligning your brand message, ensuring consistency across all touchpoints, and using storytelling to connect with customers.
Aug 28, 2024
John Golden sits down with Jim Matuga, an award-winning marketer, to discuss Story Maker, a groundbreaking SaaS tool that uses AI to craft tailored marketing content for small businesses. Jim explains the role of storytelling in marketing and how AI can simplify the process, making it easier for businesses to...
Aug 28, 2024
In this episode, host John Golden interviews Blair LaCorte, a seasoned business executive with experience at Lumos Technology and Vertical Networks. Blair emphasizes the importance of relationships in business, discussing concepts like Dunbar's number, vulnerability, and empathy. He argues for quality over quantity in...