Preview Mode Links will not work in preview mode

Sales POP! Podcasts

Interviews, panel discussions and content from the world's leading Sales, Marketing, Leadership and Motivation Thought Leaders! Brought to you by Sales POP! and Pipeliner CRM.

Jan 4, 2020

Service-based businesses face a variety of unique challenges when trying to attract clients. Businesses that provide a service, instead of a product, are organizations that sell knowledge, skills and whatever is between their ears. Interviewed by John Golden, the founder of The Unstoppable CEO Steve Gordon discusses the four challenges that service-based businesses face when attracting clients, and how to overcome them.

This expert sales interview explores the four challenges to growing and attracting clients as a service-based business, including:

  1. Not knowing who the ideal client is
  2. Having a complicated, or nonexistent, referral process
  3. Not knowing your offer
  4. Forgetting to follow up with leads