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  2. Are You Losing Deals You Should Win? Dominic Forth on Authority in Sales

Are You Losing Deals You Should Win? Dominic Forth on Authority in Sales

May 15, 2026

Dominic Forth, CEO of Thought Leaders America and former BBC broadcast journalist, joins John Golden to explain why the most qualified person rarely wins the deal — and how visibility, storytelling, and composure under pressure build the authority that does. Learn more at Thought Leaders America.