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  2. Are Your Competitors Setting Your Pricing? Ann Padley Explains Why That Fails

Are Your Competitors Setting Your Pricing? Ann Padley Explains Why That Fails

May 22, 2026

Ann Padley, Senior Partner at Untapped Pricing and co-author of The Pricing Sprint, joins Sales POP! to explain behavioral pricing — why identical prices perform differently and how three clear options change the sales conversation. Learn more at https://untappedpricing.co.uk/thepricingsprint/.