Jun 6, 2025
In a recent Sales Pop Expert Insight Interview, John Golden spoke with international design thought leader Vincent Wanga about the crucial role of creatives within organizations. Wanga emphasized that creatives often feel misunderstood and isolated. He stressed the importance of humility, open communication, and for creative leaders to act as conduits, translating creative vision into business objectives. Key to this is creatives understanding business metrics, particularly in sales and marketing, to better advocate for their work and build collaborative relationships across departments. Wanga also highlighted that leadership is a sacrificial role, requiring a business mindset and strong interpersonal skills.