Sep 18, 2023
John Golden welcomes Attack Interactive CEO Austin LaRoche, who describes M2's marketing to sales structure and B2B growth methodology in this podcast. The framework emphasizes firm vision, branding, audience, and data to give marketing purpose and structure. Data overload and metric emphasis are discussed. They also...
May 23, 2023
John Golden interviews management expert and P3 Selling author Greg Nutter on the top five B2B selling blunders in this podcast. Greg covers awareness, prospecting, and salespeople's involvement in the purchase process. Forgetting what selling is, bad prospecting, and assuming a salesman is a relationship manager...
May 23, 2023
John Golden interviews Lisa J. Smith, CEO and Founder of sales consultancy business SmithCo, in this podcast. Lisa talks flexibility and nimbleness in today's fast-paced business world and her experience establishing her firm during the COVID-19 epidemic. They also address sales blind spots such not having a...