Jul 26, 2026
Warren Kornblum, CEO of Shadow Branding and former Global CMO of Toys "R" Us, joins John Golden to break down how brands earn lasting emotional loyalty. Kornblum explains how to win share of heart by defining a clear brand purpose, delivering it consistently from the CEO to the front line, and adding human empathy where...
May 14, 2026
April Martini and Anne Candido, co-founders of Forthright People and authors of The Power of Your Personal Brand, join John Golden to explain why middle managers stall and how a deliberate personal brand becomes their competitive advantage. They share a four-part framework built on 45 combined years of...
Jan 15, 2026
Your personal brand isn't your Instagram aesthetic. Business mentor Katrena Friel defines it as "the presence that walks in the door ahead of you"—your reputation before you enter the room.
The Imposter Syndrome Reality Check
Feeling like a fraud? Join the club. Even top performers battle self-doubt. The...
Sep 29, 2025
Welcome back to the podcast. Today, we're talking about a counterintuitive but powerful marketing strategy from the brilliant Laura Ries: defining a "strategic enemy." The concept is simple yet profound. Instead of trying to be a vague, all-encompassing "best," your brand gains credibility and loyalty by clearly stating...
May 4, 2025
Marketing expert Chris Peterson joins the show to talk about how businesses can navigate political divides. He shares tips on staying true to your brand, avoiding political topics, and understanding what really matters to your customers—like family, fairness, and trust. A great episode for brands that want to connect...