Aug 29, 2024
In this episode, Lee Heyward discusses the importance of authenticity in branding. She offers practical advice on aligning your brand message, ensuring consistency across all touchpoints, and using storytelling to connect with customers.
Jul 16, 2024
In this episode of the Expert Insights Interview, John Golden sits down with Leslie Zane, an award-winning marketer and CEO of Triggers. They dive into the incredible influence of instinct in marketing, focusing on how the unconscious mind plays a key role in brand decision-making. Leslie introduces the concept of the...
May 8, 2024
In this podcast episode, John Golden interviews Diane Strand, exploring the fusion of creativity, marketing, and business. They emphasize authenticity and personal branding as critical for success, discussing the role of social media in shaping public image. Diane shares insights from her entertainment career,...
Feb 3, 2024
Chief Experience Officer Deevo Tindall defines unapologetic branding, emphasizing authenticity beyond buzzwords and consistency across customer touchpoints. Learn strategies including revamping brand messaging, analyzing buyer trends and competition, understanding target audiences, adapting to change, and leveraging...
Jan 6, 2024
In this podcast, John Golden of Sales POP Online Sales Magazine and Pipeline CRM, along with marketing leader Lenya McGrath, highlight the vital role of authenticity and alignment in branding. They stress the importance of brands connecting with customers through core beliefs, cautioning against inauthenticity....