Apr 2, 2025
Geoffrey M. Reid sits down with John Golden to discuss why sales deserves a place in academic programs alongside marketing and finance. Drawing on his experience and insights from his book, Reid highlights how misconceptions about sales, a lack of formal training, and outdated views are holding back the next generation...
Mar 19, 2019
College sales programs are disproportionately low to the number of salespeople. The sales industry is a giant one, and many people who enter the industry aren’t prepared when they graduate. With sales making up so much of the business world, why don’t we have more college sales programs? Daniel P. Strunk,...