Jul 2, 2026
Rob Snyder—serial startup founder, Harvard Innovation Labs fellow, and author of The Power of Pull—explains why customers buy: they have "blocked demand," meaning they're already trying to do something urgent but their current tools fall short. He shows founders how to stop pushing, spot real pull, and find the customers who rip a product out of their hands instead of wasting months building for people who won't buy. Learn more at https://robsnyder.org/