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Sales POP! Podcasts

Interviews, panel discussions and content from the world's leading Sales, Marketing, Leadership and Motivation Thought Leaders! Brought to you by Sales POP! and Pipeliner CRM.

Oct 24, 2023

The podcast introduces Govind Balu, founder and CEO of Shakes or Sigma and interim Chief Digital Officer of Roadside Project, by John Golden. Digital transformation and AI's impact on sales and marketing are discussed. Ivan discusses digital transformation and analog-to-digital thinking. He emphasizes how AI may improve human work and solve intractable problems. They also discuss sales and customer service automation, highlighting the need to address pain points and optimize procedures before digital transformation. They conclude by thanking each other and the audience.

LinkedIn (Govind Balu)

LinkedIn (QuaXigma)


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