Feb 12, 2026
In this episode of Sales POP!, supplement industry veteran John Smiddy (New to Marketers) reveals the strategies behind his $100M+ in client revenue.
Key takeaways for 2026:
AI-first optimization: Structure your product data for AI recommendation engines, not just search engines. Consumers are buying through ChatGPT conversations now.
Amazon launch strategy: Start on Amazon to build instant credibility and reviews. Smiddy's data shows conversion rates of 5%+ for new brands- better than most DTC sites.
Differentiation is critical: Generic formulations fail. Partner with experts to create proprietary blends backed by clinical validation and third-party testing.
Balance AI with authenticity: Use AI for research and optimization, but keep your creative human. Customers can spot AI-generated content instantly.