Apr 25, 2026
Irwin Hau, founder of Melbourne-based Chromatix and creator of the Trust and Authority framework, joins John Golden to explain why your website is your strongest sales tool and how to answer the four questions every visitor asks in the first three seconds. Drawing on 60,000+ website audits, Irwin shares the proof density principle, the focus trade-off most businesses get wrong, and why AI search makes web clarity more valuable than ever. Learn more at https://www.chromatix.com.au/.