May 23, 2023
John Golden interviews Lisa J. Smith, CEO and Founder of sales consultancy business SmithCo, in this podcast. Lisa talks flexibility and nimbleness in today's fast-paced business world and her experience establishing her firm during the COVID-19 epidemic. They also address sales blind spots such not having a sales process, targeting the incorrect prospect, and overusing automation. Lisa stresses follow-up, data tracking, and client service. She gives businesses a free 30-minute sales call.