Nov 17, 2025
The days of treating social selling like a content quota are over. According to experts John Golden and Matt Watson, modern success in the AI-driven digital world requires intentionality, focus, and a deep commitment to quality over volume.
The core realization is that your prospects aren't just researching your company; they are researching you as an individual, often using AI to compile a composite profile. This makes your online persona and engagement style more critical than ever before.