Dec 18, 2025
Why do most referral campaigns fail? Because they ignore the emotional core of the client experience.
In her book, The Referral Client Experience, Stacey Brown Randall explains that anxiety and uncertainty define the initial "New Client" stage. If you don't address that "quiet voice" of concern with clear onboarding and...
Dec 19, 2024
Luke Lunkenheimer on Sales Success and Authenticity
Join John Golden and Luke Lunkenheimer as they discuss the
"Paid to Persuade" method, focusing on understanding customer needs
and mastering the three C’s: content, confidence, and cadence. Luke
emphasizes the role of authenticity, avoiding scripted
pitches,...
Aug 10, 2022
When it comes to sales, it is all about understanding the customer. In this Expert Insight Interview, we welcome Gen Furukawa, Co-Founder of Prehook, a quiz platform for Shopify brands that helps merchants capture leads.
Apr 11, 2022
Every company wants to be user-centric, but creating a high-quality user experience is challenging for many. In this Expert Insight Interview, we welcome Satyam Kantamneni, the founder of UXReactor.
Apr 11, 2022
Every company wants to be user-centric, but creating a high-quality user experience is challenging for many. In this Expert Insight Interview, we welcome Satyam Kantamneni, the founder of UXReactor.