Jan 25, 2025
Join John Golden as he chats with marketing professionals Barbara Wardell and Ernesto Cullari about how geofencing is transforming the advertising landscape. Discover how small businesses can use this innovative technology to send targeted ads to potential customers based on their location. With practical examples,...
Dec 20, 2024
Taylor Shanklin Wilson on Modern Brand Building
Join John Golden as he interviews Taylor Shanklin Wilson, founder of Creative Sizzle, about creating impactful and adaptable brands. Taylor discusses how storytelling, consistency, and evolving with market demands are essential for brand success. She offers tips on...
Dec 19, 2024
Optimizing Websites for Growth with Jimi Gibson
In this episode, Jimi Gibson, VP of Brand Communication at Thrive
Agency, explains why your website should be the central hub for
lead generation and sales. He shares actionable insights on
improving CTAs, simplifying navigation, boosting site speed, and
building trust...
Nov 14, 2024
Yana Tornoe joins Sales POP! to discuss strategies for AI startups transitioning from concept to product-market fit. She emphasizes proactive market research, balancing innovation with customer needs, and refining offerings based on data. Yana explores the shift from AI bots to agents, addresses the role of data...