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Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Interviews, panel discussions and content from the world's leading Sales, Marketing, Leadership and Motivation Thought Leaders! Brought to you by Sales POP! and Pipeliner CRM.

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  2. Cory Dunham on Why Founder-Led Businesses Lose Deals Before the First Call

Cory Dunham on Why Founder-Led Businesses Lose Deals Before the First Call

May 13, 2026

In this Sales POP! Expert Insight Interview, John Golden talks with Cory Dunham, Executive Leadership Coach and Co-Owner of Dunham Marketing Services, about how founder-led service businesses win by clarifying their message, aligning their teams around real values, and turning those values into decisive action — especially in the fragile moments right after a sale. Learn more and connect with Cory at https://corydunham.com/.