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Sales POP! Podcasts

Interviews, panel discussions and content from the world's leading Sales, Marketing, Leadership and Motivation Thought Leaders! Brought to you by Sales POP! and Pipeliner CRM.

Jul 18, 2023

In this podcast, John Golden interviews fractional CMO Josh Ramsey on his role and benefits for firms. They define a fractional CMO and how it can boost marketing, branding, and sales. They discuss marketing complexity, strategic message, and customer needs. Josh recommends carefully assessing CMO candidates' skills and personality and searching beyond sector boundaries for new views. They conclude that business is about value and service.