Apr 16, 2019
Often, a company buys from a salesperson because that
salesperson had a great pitch. It is not always because the product
is better than others on the market. “You could have a great
offering, but if you don’t know how to sell it and pitch it, it
doesn’t matter what your offering is,” says Justin Cohen, who tells
us how to pitch to win in this video interview, hosted by John
Golden.