The Art and Craft Of Brand Positioning Development with Ulli Appelbaum
Interviews, panel discussions and content from the world's leading Sales, Marketing, Leadership and Motivation Thought Leaders! Brought to you by Sales POP! and Pipeliner CRM.
Your brand is about your customers' association with your
offering, not your logo and tagline. In this Expert Insight
Interview, we welcome Ulli Appelbaum, author of The Brand
Positioning Workbook.
About the Podcast
Interviews, panel discussions and content from the world's leading Sales, Marketing, Leadership and Motivation Thought Leaders!
Brought to you by Sales POP! and Pipeliner CRM - all hosted by John Golden.