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Sales POP! Podcasts

Interviews, panel discussions and content from the world's leading Sales, Marketing, Leadership and Motivation Thought Leaders! Brought to you by Sales POP! and Pipeliner CRM.

Sep 18, 2023

John Golden welcomes Attack Interactive CEO Austin LaRoche, who describes M2's marketing to sales structure and B2B growth methodology in this podcast. The framework emphasizes firm vision, branding, audience, and data to give marketing purpose and structure. Data overload and metric emphasis are discussed. They also emphasize marketing-sales coordination in strategic planning. Technology, resources, content, and clear processes are critical for deployment. A successful deployment and market differentiation challenges are discussed.