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Sales POP! Podcasts

Interviews, panel discussions and content from the world's leading Sales, Marketing, Leadership and Motivation Thought Leaders! Brought to you by Sales POP! and Pipeliner CRM.

May 23, 2023

In this podcast, John Golden interviews XenoPsi Ventures CEO Kyle Hoffman on digitally building direct-to-consumer (DTC) and e-commerce firms post-iOS 14. Kyle discusses Wellow, a compression sock business, and their DTC strategy. He stresses creativity, behavioral science, and excellent customer service. Kyle encourages $5-25 million firms to contact Function expansion for expansion assistance. John congratulates Kyle at the end.