Oct 6, 2023
John Golden interviews Value Selling Associates President and CEO Julie Thomas in this podcast. They talk about revenue engines and how they affect all departments. They also discuss sales-marketing alignment issues and changing measures and objectives. Julie discusses her work with organizations and the surprises they face when adopting a revenue engine approach. In sales talks, they emphasize knowing the customer's business and creating trust. Julie thanks the crowd and introduces her book to end the episode.