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  2. Why 85% of B2B Startups Fail at Market Entry with Bruce Cleveland

Why 85% of B2B Startups Fail at Market Entry with Bruce Cleveland

Jun 11, 2026

Bruce Cleveland, CEO and Founder of Traction Gap Partners and author of Market Engineering, joins John Golden to explain why product engineering is now table stakes and how CEOs can apply a five-tenet discipline — category design, positioning, messaging, storytelling, and thought leadership — to build enduring market leadership. Learn more at https://www.tractiongappartners.com.