Apr 2, 2025
Geoffrey M. Reid sits down with John Golden to discuss why sales deserves a place in academic programs alongside marketing and finance. Drawing on his experience and insights from his book, Reid highlights how misconceptions about sales, a lack of formal training, and outdated views are holding back the next generation of sales pros. From B2B vs. B2C sales to the growing impact of AI and the need for strong leadership training, this conversation offers a fresh perspective on the future of sales education.