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  2. Why Your Ad Spend isn't Turning into Leads with Sahil Patel

Why Your Ad Spend isn't Turning into Leads with Sahil Patel

Nov 29, 2025

There is a fatal disconnect happening in B2B marketing: The "Dog Food vs. Cat Food" problem.

Sahil Patel (Spiralyze) explains that if your Google Ad promises "Lowest Processing Fees" (Dog Food), but your landing page highlights "Premium Customer Support" (Cat Food), you’ve broken the user’s trust immediately. This message mismatch is a primary driver of high bounce rates.