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Sales POP! Podcasts

Interviews, panel discussions and content from the world's leading Sales, Marketing, Leadership and Motivation Thought Leaders! Brought to you by Sales POP! and Pipeliner CRM.

Mar 9, 2024

In an age where screens dominate our lives, it's surprising to learn that direct mail, a method many consider old-fashioned, still has a strong impact. I talked with Mike Gunderson, a direct marketing guru, to uncover the secrets behind direct mail's success in the digital era.