Jun 19, 2023
John Golden and Stacy Brown Randall discuss how to get referrals without asking in this podcast. They explain why asking for referrals and encouraging them don't work and underline the significance of creating relationships and a referral ecosystem within a business. Stacy's "backwards approach" involves creating professional relationships with possible referral sources before asking for referrals. She advises firms on discovering referral sources and sustaining client connections. Speakers recommend creating relationships to get referrals.