4 Ways to Overcome the Biggest Challenges in Growing with Steve Gordon

Jan 4, 2020

Service-based businesses face a variety of unique challenges when trying to attract clients. Businesses that provide a service, instead of a product, are organizations that sell knowledge, skills and whatever is between their ears. Interviewed by John Golden, the founder of The Unstoppable CEO Steve Gordon discusses the four challenges that service-based businesses face when attracting clients, and how to overcome them.

This expert sales interview explores the four challenges to growing and attracting clients as a service-based business, including:

1. Not knowing who the ideal client is
2. Having a complicated, or nonexistent, referral process
3. Not knowing your offer
4. Forgetting to follow up with leads