Apr 4, 2026
Andy Hedrick, Founder and CEO of Green Path Tech, joins Sales POP! to unpack the 2V2R Rapid Sales Growth System — a proven B2B framework built on one principle: Value and Verified Results must outweigh Risks and Resistors in every deal. Andy covers proof-of-concept selling, fractional resourcing, and using AI without...
Mar 23, 2026
Guest: Steven Rosen, MBA — Founder of STAR Results and author of Focused: The Leadership Discipline That Protects Performance from Distraction
A quick preview of our conversation with Steven Rosen. After 30 years coaching CROs and VPs of sales, Steven has a blunt message: if your numbers are off, stop looking at...
Nov 6, 2025
Strategic pricing is a growth lever, not a calculation. Companies that align price with customer value typically see 15-25% revenue growth in year one.
Key Pricing Psychology:
The 3-Tier Model: Used by 70% of B2B SaaS companies, this model leverages psychology. The premium tier makes the middle tier (where most profit...
Aug 11, 2025
Many B2B sales teams still struggle with an inconsistent pipeline. In this insightful conversation with host John Golden, lead generation expert Bill Rice shares his blueprint for achieving predictable, sustainable revenue growth. This isn't your average discussion about sales—it’s a deep dive into the mindset and...
Jul 31, 2024
In this episode of the Expert Insight Interview, host John Golden engages with Cara Armstrong, a leader in business development and founder of Jarvie and Co. and She Dreamed She Did. Cara shares her three-step framework for optimizing B2B sales strategies: Refine, Attract, and Convert. She emphasizes understanding the...