Dec 7, 2023
In this podcast episode, John Golden interviews Barrett King about the evolution of go-to-market strategies for SaaS companies. They discuss the shift from traditional sales to digital marketing and now to partnerships. Barrett emphasizes the importance of inbound and content marketing, educational sales teams, and partnerships. He also highlights the need for personalization in sales and marketing. John agrees, but notes the challenge of standing out in an information-saturated world. Both stress the importance of genuine engagement and building trust with partners. They conclude that a successful go-to-market strategy requires a multi-dimensional approach, patience, and time.